Food and beverages are critical to the success of any get-together. It’s not just that people are hungry; great catering offers guests new taste experiences, and at the same time, provides the centerpiece for socializing and fun. Because of this, a caterer can easily be seen as the life and soul of the party. The food they provide, the way they serve it, and the way they put the whole event together – that’s what makes a great caterer. So here are three services every Atlanta catering company should include, according to caterers and guests from all over the country.
The first is a selection of food types to match all guests’ needs. More and more people have gluten allergies, are lactose intolerant, or have chosen vegetarian or vegan lifestyles. Others require food to be Kosher or Halal. The odds are good that any event will have a diverse guest list, and even though it is impossible to cater to every single allergy or requirement, it is also not enough to just have a single token dish. Spice up the menu with real diversity!
Second, train your servers to be gourmands. Whether your staff serves tables, walkarounds or out of a food-truck, they should always be more than a pair of hands. Today, servers are part of the experience. Train them in the art of conversation so they can better explain food choices, pairing with drinks, and how to enjoy an event.
Third, be up to date with social media. If guests – or the clients – have a question about the food, they should be able to text you or even talk to you through Skype. They should be able to track your delivery and arrival like Uber, and guests should also be able to ask questions and even submit comments and scores online.
In this mobile age, you, the bringer of food, are the hero. Make sure to keep that image real by delivering experience and communication along with those wonderful taste sensations.